The Saint Lucia Tourist Board has launched a devoted advertising activity to achieve the island's Diaspora in North America and the United Kingdom.
Called "Se Sannou," signifying "our thing" in Creole, the system is intended to fortify ties with the Diaspora group as a learned and significant asset to showcase the island as a decision get-away destination in lead source markets.
The Saint Lucia Tourist Board will offer devoted instructional courses for individuals from the Diaspora group who wish to end up talented "Diaspora Touchpoints."
The tourism ministers will likewise get a Se Sannou toolbox, promoting materials, stock, a quarterly bulletin with patterns and island improvements.
A committed greeting page will be incorporated on www.stlucianow.com and a welcome just Facebook gathering will join the Diaspora group and energize overall part dialog. Prizes will be recompensed for lead era, including the opportunity to win a family get-away for four to St. Lucia. They will also be promoting St. Lucia attractions on the page as a way of getting in touch with the group.
Louis Lewis, director of tourism for the Saint Lucia Tourist Board says “members of our Diaspora community are in a unique position to share their love and knowledge of their home with other members of the community and any potential visitors”, in a written message. The director also added "They are an undiscovered asset who can be enthusiastic backers and help add to Saint Lucia's driving tourism industry."
0 comments:
Post a Comment